Re-creating Denny’s

Just read about Denny’s working to re-create itself as the late-night diner for music fans  (read the WSJ article  here) and was impressed how their marketing team is grabbing a trend that not only re-freshes their image, but has tangible hooks to drive traffic.    (They have created a “Rockstar” menu for late night with items created by musicians from Good Charlotte and others).  They’re also giving touring bands $1000 in gift cards to help draw them (and their fans) to the restaurants. 

Next time I see Nine Inch Nails, I’ll be looking for a Denny’s to grab a bite to eat and a review of the show.  Ok, seriously, I’m not the target demographic, but truly applaud them for working to make themselves relevant!

~ by stragail on July 2, 2009.

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