Reaching Tomorrow’s Customer—TODAY!

Sometimes It Takes More Than Medicine

How can a medical advertisement successfully attract the attention of both the youth and the middle age population?
Polarization!
Choose a topic in which interest and strong opinions are held for either group; opinions that could not be more split—– and then, Reverse Polarization!
Create an unexpected way to bring them both to the same opinion—top it off with a smile and a warmed heart…… you have quite a commercial, and perhaps a new youth fan base: the customer of tomorrow.

~ by stratam on April 1, 2009.

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